How Big of a Video Can You Upload on Fb
Did y'all know - Facebook records more than viii billion video views per day? 49% of consumers appoint with branded video content on Facebook - double than any other social platform. That may be why a staggering 81% of businesses choose Facebook over whatsoever other social media platform to postal service video marketing content on.
Facebook offers dissimilar video formats for you to cull from. That'southward why we have put together the ultimate, upwardly-to-date guide on all Facebook video sizes .
We'll be covering everything you need to know about:
1. Facebook stories
two. 360 videos
3. Instant experience videos
4. Facebook News Feed video ads
five. Slideshow video ads
six. Carousel video ads
7. Collection video ads
viii. Messenger video ads
9. In-stream video ads
10. Facebook Marketplace video ads
xi. Instant Manufactures video ads
12. Search outcome video ads
After going through our listing, you lot'll have a much easier time creating, editing, and posting your video content on the number-one social media platform.
And equally a bonus, nosotros are also sharing a hack that volition help you create high-quality video content for social media in minutes!
Permit'southward dive correct in!
1. Video Size and Dimension for Facebook Stories
Facebook users tend to appoint with the content they meet on Facebook Stories the most. Facebook Stories are brusque, so they offer a seize with teeth-sized piece of amusement for people who are scrolling through. This makes for a perfect opportunity to capture the attention of your target audition.
Hither are the video specs you lot need to remember when creating a video for Facebook Stories:
Other characteristics of Facebook Stories are:
- Captions are not available
- Audio is optional
- MP4 and MOV are the recommended formats
Pro-tip: It takes simply a few minutes to create engaging videos for your Facebook Stories with the 5000+ available templates on InVideo. Sign upward for a gratis account now to try!
2. Facebook 360 Video Requirements
Facebook'southward 360 videos gives your viewers a unique, interactive way to savor your content. The viewers can experience a 360-caste view of the environs by moving their device around or dragging their cursor or finger across the video. This makes 360 videos perfect if yous desire your viewers immersed in the activity.
If you determine to brand a 360 video to generate sales, you lot will exist able to show your viewers exactly how your product or service works. For case, OREO Cookie made a 360 video to give their customers an animated 'behind the scenes' of how what inspired their latest season.
Here are all the requirements for Facebook 360 videos:
As for the size or video resolution for Facebook'south 360 videos, the recommendations are:
Hither are a few more Facebook 360 video recommendations:
- Use the MP4 or MOV format
- Don't make your video last longer than thirty minutes
- Make the framerate of your video exist up to 30fps
- Proceed in mind that your video file size is up to 10GB
You should follow all the mentioned requirements and so that your video provides a better user experience. If yous brand a video last longer than half an hour or take up more 10GB of space, it might buffer across different devices, which tin result in your viewers beingness frustrated with your video and deciding to coil past it.
iii. Facebook Instant Experience Video Size
What makes Instant Feel (Ix) videos unique is that they are viewed in the full-screen mode automatically, which is likewise why they are used on mobile devices only. Since they take up the whole screen, 9 videos are more than immersive and a lot more effective at grabbing the viewers' attention than other types of ads on mobile.
If you lot want to boost your brand recognition and drive mobile sales, yous might want to consider making an IX video advertisement. Hither are the video size and other requirements you need to know:
The recommended video resolution is 1200×628 pixels.
4. Facebook News Feed Video Ads Specs
Apart from the ads, you can squeeze in between organic Facebook videos, yous can also make video ads that announced directly in users' feeds. Different types of feed ads exist, all of which we have mentioned below.
For at present, allow's come across what the typical video specs are if you want to integrate your brand into the Facebook News Feed:
Facebook News Feed Video Ads Specs
You should keep in heed that:
- Facebook recommends yous use the highest resolution available (merely ensure you fit your resolution to the attribute ratio and file size limits)
- The maximum video file size is 4GB if you are uploading a shared mail video (the maximum 26GB file size applies for desktop feed videos simply)
- The video thumbnail should accept the same resolution and aspect ratio every bit your video
- The minimum width for both landscape and portrait videos is 120 pixels
Pro-tip: You tin create a stunning Facebook video ad that is certain to catechumen using InVideo's online editor. It volition merely accept a few minutes and you will accept stock footage, royalty-gratis music, furnishings, and more than at your disposal.
v. Facebook Slideshow Video Ad
Permit'southward imagine you are running a restaurant and want to make an advertizing that displays ten dissimilar meals but has i CTA. A Facebook slideshow video would exist the best option for this apply case.
Create a video from photos and amuse your target audience with a cracking-looking slideshow. Your only limit is that you can include iii to 10 photos, but you can also brand it more engaging past adding sounds and music. There are 5 supported formats for Slideshow Ads on Facebook:
one. FLAC
2. MP3
three. M4A
4. WAV
5. OGG
You can also selection between the landscape video format (aspect ratio—sixteen:9) and portrait (attribute ratio—9:xvi).
Here are other slideshow video ad specifications:
6. Best Resolution for a Facebook Carousel Video Advertisement
Carousel video ads allow you lot to expand the story you desire to tell in your video mail service. The ability to include upwards to ten images or videos—and but as many links—in ane advertisement allows y'all to share more information about a specific product or market more than products in a single post.
Facebook recommends the video size or resolution of a carousel advertizement to be 1080×1080 pixels.
Here is more data virtually carousel video ads:
Pro-tip: While Facebook Manager allows you to create slideshows for your ad, it has limited scope for customization. Instead, create your ain slideshow on InVideo's online editor where you can add together your ain music, effects, and text to brand information technology super interactive.
vii. Collection Facebook Video Ads Specs
Optimized for mobile devices, drove video ads also allow you to showcase unlike aspects of a single production or promote several ones in a single ad. Hither'south how it works — you have 1 cover prototype or video and a drove of multiple images beneath it.
Some other useful feature of collection video ads is that you can have your video open in Instant Feel video format automatically as the viewer clicks on your drove ad. The instant full-screen fashion boosts customer engagement and can generate mobile purchases more easily.
You can check out the technical requirements and recommendations beneath:
Pro-tip: You lot tin create a stunning Facebook video advertizement that is sure to catechumen using InVideo's online editor. It will only take a few minutes and you lot will have stock footage, royalty-free music, effects, and more at your disposal.
8. Facebook Messenger Video Advert Requirements
It seems that Facebook isn't short on ideas when it comes to ad placement. Yous tin can target your desired customers even as they are chatting with their friends on the Facebook Messenger app. You can run your video advertizing equally a Messenger Stories and then your customers can stumble upon them as they're browsing through Stories from their friends and family unit.
Here are Facebook's recommendations for Messenger Story ads:
9. Facebook In-Stream Video Ads
As the name suggests, in-stream video ads pop up while viewers are streaming another video on their Facebook feed. Preferably, your ad will pause a video that is popular and generates a big number of views. You can compare in-stream ads to good old TV commercials. Y'all tin can also add audio and captions to your in-stream ads.
If y'all opt for investing in Facebook in-stream video ads, these are the requirements you need to know:
10. Facebook Marketplace Video Size Specs
Facebook Marketplace is a department that allows both businesses and regular people to sell and promote their products or services.
With more than 800 million users that Facebook Marketplace attracts in a single calendar month, you are bound to land a customer or 2 if you use information technology to your advantage. Since the place is usually chock-full of image ads, your video is certain to attract many eyeballs.
Facebook Marketplace video recommendations are:
There's no option to add together captions to your Facebook Marketplace videos on the platform itself, but you tin can e'er add them on your own equally y'all are editing your video. We've shared a hack for adding captions to your Facebook video ads in the last section.
11. Instant Manufactures Video Ads Requirements
Facebook reports that its users are 44% more likely to click on Instant Articles than a traditional mobile web link. Instant Articles combines blog posts on branded websites with the Facebook app. Then you can place video ads within these articles and so your readers tin engage with your brand as they are reading the post. If yous are sold on the thought, hither are the requirements for an Instant Manufactures video advert:
12. Search Result Video Ads Requirements
Facebook search results are just some other place inside the social media platform you tin can have your ads appear in. If your goal is to increase your website'due south traffic and spark up conversations almost your brand, you can cull this pick.
Upload your video in the resolution mentioned below that respects the ratio limits.
BONUS: Create stunning Facebook video ads in minutes!
If you are feeling overwhelmed by the sheer number of dissimilar Facebook video types, this section is for y'all. With InVideo, you tin create stunning video ads and non worry about having prepare the right size and format requirements.
InVideo is an intuitive browser-based editing platform that lets you create video ads rapidly and effortlessly. All yous need to practise is-
1. Log in or sign upwards for a complimentary account on InVideo
two. Type ' Facebook ads ' in the search bar
3. Pick from over 5000+ customizable templates to brand your video
four. Edit the template of your choosing using our many video editing features
5. Preview your project
half-dozen. Export your video when you are satisfied
You tin choose the type of Facebook video from our homepage straight. Some of the options nosotros offering are:
- Stories videos
- News Feed videos
- Carousel Ad videos
Have y'all likewise noticed that many of the Facebook video requirements don't support the caption feature? Yet, it has been reported that 85% are streamed with the sound off when it comes to Facebook videos. On the InVideo editor, you can add captions and have your viewers pick up on your CTA fifty-fifty if they take muted the sound.
Wrapping up
You have everything you need to know about creating your offset Facebook video ad, now all you have to do is start. Create engaging and professional-looking video ads on InVideo in nether 10 minutes. You can opt for our free plan and if you want admission to 8M+ stock footage , animated texts and stickers, royalty-free music, and no limits to the number of videos y'all can download, our paid plans start from as low as $10 a month.
If y'all've plant value in this article, you must check out our consummate guide on Facebook ads and how to monetize videos on Facebook . If you're a creator, y'all'd dearest what nosotros have congenital at the InVideo customs – a place for you to connect and larn from 25,000+ other marketers, business organization owners, and creators like yourself.
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Source: https://invideo.io/blog/facebook-video-size/
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